According to The Pulse Of RadioSlash has thrown his name behind a new campaign to combat the slaughter of sharks. The guitarist recently filmed a spot for Shark Friendly Marinas in which he explains the issue and urges his fans to get involved. He says in the clip, “Recent data shows that over 100 million sharks are being killed a year. That’s three sharks every second. That’s unsustainable and it’s not cool. We need sharks to have a healthy ocean. Please get involved by ending the harvest. Don’t buy shark products, don’t fish for sharks and if you happen to catch one, catch and release. Let it go.”

Slash and Shark Friendly Marinas managing director Luke Tipple — who’s also in the clip — urge viewers to visit the Shark Friendly Marinasweb site for more information or to donate to the cause.

Slash is a fierce advocate for animals and serves as a board member at the Los Angeles Zoo, for which he has also filmed several promo spots. He told The Pulse Of Radio about his longtime involvement with the zoo. “Well, I’ve been an animal fanatic ever since I can remember, so when I moved to Los Angeles, it was just automatic that I would attach myself to the Los Angeles Zoo,” he said. “At some point a few years ago, a friend of mine, she’s on the board at the L.A. Zoo, so she introduced me to the higher-ups over there and said, ‘This is a perfect candidate for blah blah blah.’ And so I’ve been hooked up with the zoo ever since.”

Slash has been touring behind his 2012 record, “Apocalyptic Love”, and will head in the next couple of months to the Philippines, South Korea, China, Japan and South Africa.

The latest single from the album, “Anastasia”, is a Top 15 track at Active Rock radio.