Source: Blabbermouth

DEEP PURPLE‘s first video in over 20 years — for the song “Vincent Price” — can be seen below. The track comes off the band’s latest album,“Now What?!”, which sold 4,000 copies in the United States in its first week of release to debut at position No. 115 on The Billboard 200 chart.

“Now What?!” first-week chart positions:

Germany: #1
Austria: #1
Russia: #3
Norway: #4
Finland: #6
Sweden: #7
Netherlands: #12
UK: #19
Spain: #19
Denmark: #26
Belgium: #33
Ireland: #87
USA: #115

“Vincent Price” will be released on June 7 as download, CD single and seven-inch transparent vinyl.

“Vincent Price” will become a PURPLE collector’s item, due to the inclusion of the song “First Sign Of Madness”, which was recorded during the “Now What?!” sessions and not included in the final selection.

Seven-inch single:

Side A: Vincent Price
Side B: First Sign Of Madness

CD single and download

01. Vincent Price
02. First Sign Of Madness
03. The Well Dressed Guitar (from the now-deleted “Rapture Of The Deep” limited-edition CD)
04. Wrong Man (live) (from the now-deleted “Rapture Of The Deep” limited-edition CD)
05. Vincent Price (video)

“Now What?!”, the 19th studio album from DEEP PURPLE, was released in North America on April 30 via earMUSIC, the Hamburg, Germany-based international rock label which is part of Edel Group.

“Now What?!” was also released in a limited quantity with a bonus track and a bonus DVD featuring DEEP PURPLE in conversation plus additional audio material. This edition was made available in a digipak with a cut out front cover. “Now What?!” was also released as double vinyl LP containing a bonus track, as in the limited-edition CD.

After various songwriting sessions in Europe, the band recorded and mixed the album in Nashville, Tennessee with producer Bob Ezrin (KISSPINK FLOYDPETER GABRIELALICE COOPERKANSAS). The CD contain 11 tracks, including “Out Of Hand”“Weirdistan”“Uncommon Man” and“Above And Beyond”. The latter song references the band’s late keyboard player, Jon Lord, in the lyric “Souls having touched are forever entwined.”

According to a press release, “Now What?!” was recorded with no musical rules… and it shows a modern and fresh production… to the point that DEEP PURPLE have never sounded so close to the spirit of the ’70s in the last 20 years as they do now. The CD has the excellence and elegance of “Perfect Strangers” and the wild freedom of “Made In Japan”.