METALLICA is featured in “Kids React”, a weekly Fine Brothers Entertainment show where kids aged 5-14 give their raw honest opinion about viral videos, politics, movie trailers, pop stars, YouTube stars and more.
In the latest “Kids React”, kids are shows reacting to METALLICA‘s newest song, “Hardwired”, as well as a selection of the band’s hits from over the years, and the viewers get to see how the youth of today processes arguably the most famous metal band of all time. Do they know who they are? (One thought they were THE ROLLING STONES.) And what do they think finding out guys in their 50s are still playing this type of music?
According to The Daily Dot, Fine Brothers initially debuted “Kids React” on October 16, 2010. It instantly caught on with viewers. Each week, the Fine Brothers introduce the kids to a new trend or national news story and discuss it with them, and almost all of the topics typically coming straight from the YouTube comments.
In October 2011, Fine Brothers became one of the original 100 channels that received a total of $100 million in funding from Google.