According to The Drinks Business, Robinsons Brewery has announced the production of the one millionth pint of IRON MAIDEN's Trooper beer. The brewery said the mark had been reached six months ahead of schedule — just eight weeks after Trooper was launched.
This equates to over 20,000 pints of the beer being drunk every day since its launch on May 9.
Robinsons' managing director Oliver Robinson said: "We are amazed to reach this mark in such a short time, a million pints already is way ahead of all rational expectations, and are grateful for the support we have had from the retailers, MAIDEN fans, real ale enthusiasts, our distributors and the beer trade generally as they were so quick to catch on to the genuine and unique quality of this beer.
The sale of IRON MAIDEN's Trooper beer was recently halted in Sweden by the country's state-run liquor store monopoly Systembolaget due to legal concerns over the skull and crossbones motif on the label.
Independent U.K. brewer Robinsons, which created a real ale in partnership with heavy metal band IRON MAIDEN, has now released the following statement regarding the matter:
"Due to local Swedish government alcohol and marketing act which do not allow elements of war, weapons or aggression to be featured on alcoholic product, we were unable to sell Trooper beer to our fans in Sweden unless we modified the label artwork.
"As our first and foremost priority is for our Swedish fans to be able to enjoy Trooper beer, we amended the label by simply focussing purely on [IRON MAIDEN mascot] Eddie's face and are now very pleased to advise that the new label, currently exclusive to Sweden, has now been approved.
IRON MAIDEN's Trooper beer was officially launched yesterday (Thursday, May 9) at Robinsons Brewery in Cheshire, with a reception attended by brewing trade representatives from both the U.K. and internationally.
As fans may have read recently, the unprecedented upfront demand for the beer meant Robinsons had to brew three times a day, six days a week for the first time ever in the brewery's 175-year history to cope with pre-orders in excess of 300,000 pints. Robinsons were overwhelmed by the number of enquiries they'd had from all over the world and sent the band a comprehensive listing of whereabouts the interest had been — from a staggering 184 countries! So, a big thanks to all MAIDEN fans and it's great to know the MAIDEN family extends into so many places where the band have never even had a chance to play before!
British heavy metal legends IRON MAIDEN recently teamed up with Cheshire family brewers Robinsons to create a new beer, Trooper.
To celebrate the release of Trooper, select Robinsons pubs will haveTrooper on draught from the evening of May 9. Locations can be found atthis location.
According to The Sun, Robinsons is having to work a six-day week to keep up with demand.