According to The Pulse Of Radio, fans were not pleased with BRING ME THE HORIZON‘s new video for the song “Follow You”. The brutally graphic clip is brimming with gore and violence, including a dog licking inside the remains of a human head, the same dog’s head being blown off with a shotgun, cars and planes going up in flames, criminals shooting cops and more random violence as the man character walks calmly down the street to visit a zombie-like woman in her home.

Fans on Twitter seemed undisturbed by the human-on-human carnage but were outraged by the shooting of the dog, with many feeling that frontman Oli Sykes betrayed his strong animal rights beliefs and activism.

Sykes, who directed the clip, responded with dry British humor on Twitter, saying, “Don’t worry. He was getting old anyway.”

BRING ME THE HORIZON recently announced a headlining U.S. tour that will kick off this spring. The band will launch its run on April 30 at the Welcome To Rockville festival in Jacksonville, Florida, ending three weeks later at Ohio’s Rock On The Range event on May 22.

The British act is supporting its fifth studio album, “That’s The Spirit”, which debuted at No. 2 on The Billboard 200 album chart, selling 62,000 copies in its first week of release. The lead single from the set, “Throne”, topped the Active Rock radio chart in November, while new single “Happy Song” has climbed into the Top 10.